BACKGROUND

AAUW Honolulu is a nonprofit organization, based in Oahu, promoting ideals of higher education and pay equity for women college graduates. Their programs range from career and leadership development grants, scholarships and mentorship to social engagements and community partnerships to broaden the social impact for women within the Hawaiian commuity.

BUSINESS GOAL

Initiated by Younghee Overly, former Director of Communications for AAUW Honolulu, we partnered to rebrand the AAUW website to provide an online application process for their scholarship and grant applicants, build a conversation on social media, and provide consistency in their print projects.

OUTCOMES

Within the first year of providing marketing and communications consultation, the website began attracting users from multiple outlets and increased their applicant pool from 20 to over 300 for their first online scholarship application. Many organizations began working with AAUW Honolulu to show their support and continue to provide mentorship to the awardees of AAUW Honolulu.